Gore to Whip Up New Green Grassroots

Word is that the fundraising goal for Gore's campaign is $300M. That should create some reach into many demographics.

"After nine months of behind-the-scenes planning and wrangling, the Alliance for Climate Protection is now nearly ready for prime time. Gore spoke about the alliance in an exclusive interview with Muckraker. He said the group aims to raise big bucks for a single goal: "To move the United States past a tipping point on climate change, beyond which the majority of the people will demand of the political leaders in both parties that they compete to offer genuinely meaningful solutions to the crisis."

Practically speaking, this means launching a massive media and grassroots education campaign trumpeting the urgency of global warming and targeted at all manner of Americans -- "NASCAR fans, churchgoers, labor-union members, small businessmen, engineers, hunters, sportsmen, corporate leaders, you name it," said Gore -- with the assumption that "where public opinion goes, federal policy will follow."

With a leadership team that includes Brent Scowcroft, national-security adviser to presidents George H.W. Bush and Gerald Ford; Carol Browner, head of the U.S. EPA under Bill Clinton; and other heavies, the alliance could considerably pump up the volume of the green movement's barely audible public outreach on global warming. It plans to raise "tens of millions at least," said Browner. The group's official launch date is not confirmed, but will likely be in the coming weeks. The search for a CEO is under way, and board meetings have already commenced"...For more, see headline.